Wheat Field Moonlight Sonata: A Symphony in Mooncake Packaging

Innovative Design Blends Music with Moonlit Harvests

Discover the enchanting fusion of tradition and innovation in Gao Gongxuan and Liu Qidong's award-winning mooncake packaging design.

Embracing the timeless allure of the moon and the expressive power of music, designers Gao Gongxuan and Liu Qidong have crafted an exceptional mooncake gift box that transcends conventional packaging. The Wheat Field Moonlight Sonata is not just a container but an immersive experience that captivates the senses. Its design is a testament to the designers' ability to harmonize the aesthetic of a high-end vinyl record player with the cultural significance of mooncakes, creating a product that is both visually stunning and audibly delightful.

What sets the Wheat Field Moonlight Sonata apart is its concealed sound-producing device, a nod to the designers' inspiration drawn from the sophisticated elegance of vinyl record players. The integration of a magnetic needle mimics the interaction with a record player, triggering a music box mode that envelops the user in a moonlight melody. This feature elevates the act of giving and receiving mooncakes into a multisensory experience, allowing the recipient to indulge in a unique moment of tranquility and pleasure.

The design's unique properties lie in its celebration of the moon and music, intertwined with the symbolism of the wheat field, which represents vitality and hope. This thematic trio is seamlessly woven into the packaging, ensuring that the experience of taste, sight, and sound is shared in unison. The Wheat Field Moonlight Sonata Mooncake Gift Box stands out as a beacon of creativity, merging the physical with the emotional, the edible with the audible, and tradition with modernity.

Environmentally conscious and aesthetically pleasing, the outer box is crafted from wheat straw material, utilizing pulp molding wet pressing technology. This method, coupled with laser engraving, results in a textured surface that invites touch and exploration, much like the moon's enigmatic surface. The dimensions of 36CM×29CM×15CM ensure ample space for the mooncakes while maintaining a sleek and elegant profile.

Keywords such as "moon," "music," "wheat field," and "eco-friendly" encapsulate the essence of this design, hinting at its environmental considerations and thematic depth. The collaboration between Gao Gongxuan and Liu Qidong has resulted in a product that is not only a feast for the senses but also a responsible choice for the planet.

Recognition of this design's excellence is evident in its Golden A' Design Award win in 2024, a prestigious accolade that honors outstanding and trendsetting creations. The Wheat Field Moonlight Sonata Mooncake Gift Box is a prime example of how art, science, design, and technology can converge to produce a masterpiece that significantly impacts the world with its desirable characteristics and extraordinary excellence.


Project Details and Credits

Project Designers: EASTHOOOLY
Image Credits: EASTHOOOLY
Project Team Members: Gao Gongxuan, Liu Qidong
Project Name: Wheat Field Moonlight Sonata
Project Client: EASTHOOOLY


Wheat Field Moonlight Sonata IMG #2
Wheat Field Moonlight Sonata IMG #3
Wheat Field Moonlight Sonata IMG #4
Wheat Field Moonlight Sonata IMG #5
Wheat Field Moonlight Sonata IMG #5

Read More on Design Radiant